Enlightened marketing calls for building long-run consumer engagement, loyalty, and relationships by continually improving the benefits consumers receive from the firm's market offering. This is related to ________, one of the five sustainable marketing principles.

Customer value marketing could be defined as measures taken by companies to improve services for the customers, the aim of these method of marketing is to retain the customer to always engage in the services offered by the company. Companies vary in how the carry out this marketing method, most use calls, mails, physical visit to clients residence or office or promotional offers which will motivate the costumer buy more or always prefer the companies services. Enlightened marketing calls is one of the measures taken to retain customers. This calls tell the customer of how the services of the firm is improving and other updates the customer needs to know.

Martebi Martebi · Answer 2 · 2021-12-09T10:26:47+01:00

There are different types of marketing used by firms. This is related to customer value marketing, one of the five sustainable marketing principles.

Marketing management is simply known to be the practical use of marketing orientation, techniques etc. on the day to day running of a firm's marketing resources and activities.

Enlightened marketing is known to be a popular marketing philosophy. It is talks about how a company's marketing should aid the best long-run performance of the marketing system.

An enlightened organizations are the ones who think of long term benefits and as such uses marketing tools that will benefit them in the long run through the making of goods that customers are interested in.

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