In the general environment, many relationships exist among the various elements. General environmental trends can have positive and negative impacts on various industries. For example, the aging population might have a impact on the health care industry and a impact on the baby product industry. These are called impacts. positive; negative; demographic negative; positive; demographic positive; negative; technological negative; positive; sociocultural

The general environment is the bigger environment within where the task environment is enclosed. The general environment is made up of six segments which are the sociocultural, technological, demographic, political/legal, economic, and global forces.

Demographic forces are results of changes in the attributes of a population, like race, gender, age, ethnic origin, social class and sexual orientation. Demographic forces have a major implications for an economy. .

The aging of the population has a positive impact on the health care industry as there will be need to keep the healthcare industry in a good condition and provide necessary amenities for the aging population. This will therefore lead to a negative impact on the baby product industry as there will be lesser demand for baby products since there are older people in the country.