You are the manager of a local sporting goods store and recently purchased a shipment of 60 sets of skis and ski bindings at a total cost of $25,000 (your wholesale supplier would not let you purchase the skis and bindings separately, nor would it let you purchase fewer than 60 sets). The community in which your store is located consists of many different types of skiers, ranging from advanced to beginners. From experience, you know that different skiers value skis and bindings differently. However, you cannot profitably price discriminate because you cannot prevent resale. There are about 20 advanced skiers who value skis at $400 and ski bindings at $275; 20 intermediate skiers who value skis at $300 and ski bindings at $400; and 20 beginning skiers who value skis at $200 and ski bindings at $350. What is your maximum revenue if you charge a separate price for skis and bindings? $ What is your maximum revenue if you sell skis and bindings as a bundle? $

Respuesta :

lucic

Answer:

$38500

Explanation:

Given that;

Advance skiers number= 20

skis at $400

ski binding at $275

Intermediate skiers number = 20

skis at $300

ski binding at $400

Beginning skiers

skis at $200

ski binding at $350

For skis, the cost will be;

$400*20 + $300*20 +$200*20 = $8000+$6000+$4000=$18000

For ski binding the cost will be;

$275*20 + $400*20+$350*20 =$5500+$8000+$7000 =$20500

Total selling price = $18000+$20500=$38500