Within Hootsuite Inbox, you can see all the correspondence between a user and your organization on a particular social channel, including public and private conversations. This is useful for:________.

1. targeting paid advertisements to the user more accurately.

2. feeding data into Hootsuite chatbot for more human-like responses.

3. gathering marketing analytics on the user’s behaviour.

4. understanding the full context of the most recent exchange, so you can reply appropriately.

The Hoot suite inbox is very important marketing technology that gives information to a business on how a user interacts with the organization and its various products by integrating various social media platforms for monitoring the communication between users and the organization.

with this interactions the gathering of Marketing analytics on the user's behavior can be done efficiently and the company will be able to determine what platform that the user prefers to visit and interact on and what platform it should employ more when running its ad campaigns.

fichoh fichoh · Answer 2 · 2021-09-28T19:07:23+02:00

Hootsuite application provides an integrated platform for managing social applications in other to ensure ease, seamless interaction and synchronization.

The importance of having having conversations between a user and organization may be of significant importance in tracking all recent conversation between the pair.

Targeting paid conversation and automated responses are related to analytics and requires further processing using machine learning and AI algorithms.

Therefore, by having recent discussions between a client and an organization available, it helps keep track of conversations required in other to have full understanding of topics being deliberated upon.

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