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25-03-2020
Medicine

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An ad for Trice antacid shows a patron at a restaurant asking for Trice to alleviate heartburn. The waiter points to a bowl that is filled with a mix of Oxyline, Polar, Trice, and other antacids. The waiter says that all antacids are the same and the patron then explains to him that Trice is the only antacid that has vitamin E. In this scenario, Trice is using:

Respuesta :

27-03-2020

Answer: Comparative advertising

Explanation:

Comparative advertising is a strategy for promoting the sales of the product by the company by comparing their product with the product of other companies. Generally, the comparative advertising company generates the side by side comparative analysis of the products to attract the customers.

According to the given situation, in the advertisement the waiter indicates towards the bowl containing various antacid including the advertisement product that is Trice. But the patron explains the benefits of Trice to promote the product over other antacids. Thus the Trice advertisement is using the comparative advertising.

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