A major determining factor in deciding which type of decision-making process should be used depends on the individual's intensity of interest in a product and the importance of the product for that person. This is known as an individual'sa. motivational structure.b. routinized response behavior.c. level of involvement.d. cognitive dissonance.e. evaluative criteria.

Explanation: This is known as an individual's level of involvement because the level of involvement of the person is understood as the degree of interest of the individual in a product and the valuation that this gives him, that is to say how important the product is to the person.

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arsalanjaffriaj arsalanjaffriaj · Answer 2 · 2020-03-28T02:00:19+01:00

arsalanjaffriaj arsalanjaffriaj

28-03-2020

Answer:

c. Level of involvement

Explanation:

Any individual can only determine the type of decision making process to be used in this case depends upon the level of interest/involvement of that particular individual. The more the person is involved in that product, the more the intensity of interest there will be for that product by that individual.

Hope this clear things up.

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