"TODAY ONLY! Buy ANY item and get FREE SHIPPING!" What type of competition does this firm’s promotion BEST reflect?



A)

pure competition



B)

price competition



C)

non-price competition



D)

monopolistic competition

Respuesta :

Answer: C. Non price competition

Explanation: Non-price competition is a method employed by firms to seek increase sales and attract custom through methods other than price. This merhod

could be packaging, delivery, or customer service rather than price. As evident from the question, the company is attempting to use free shipping (delivery) as a method to increase sales. The idea is that by introducing free shipping, the customers tend to place more orders which will in turn reduce the overall cost with which they would have purchased the product on a normal day.