Answer:Push
Explanation:Push strategy is a channel partner term that is used to describe how products and services move through channel partners to the consumer. A push strategy uses marketing channels, such as trade promotions, to "push" a product or service through to the sales channel. Push strategy is one of several types of channel strategies.
A push strategy tries to sell directly to the consumer, bypassing other distribution channels.
It refers to a strategy in which a firm attempts to take (“push”) its products to consumers.
