Answer:
Advertising is a paid method of making your products or services visible and desirable to your target customers. This system has four key components. They are the advertising strategy, creative idea, creative execution, and creative media. Advertisers use these components to make advertisements more effective.
Advertising strategy: Creating the advertising strategy is the initial step. The advertiser creates a message that will influence and connects with the target customer, immediately achieving its advertising goals.
Creative idea: The creative idea should make the target customer relate to the product or service in a simple, yet appealing manner. The customers should relate to the advertisement to the extent that they feel the necessity to buy the product. When a need for the product arises, a target customer should immediately recall the message in the product advertisement.
Creative execution: Executing a creative idea is the main part of advertising. The advertiser should do it in an efficient and timely manner, keeping the budget in mind. In addition, the advertiser should use the best possible production technology and the right medium of advertisement to reach the intended target customer.
Creative media: Creative media includes such channels as print, television, radio, and the Internet. The advertiser should select media based on the intended target customer.
Once the advertiser combines these elements, it will determine the future of the advertising campaign.
Advertising has two main types: institutional and product advertising.
Institutional advertising is for the sole purpose of creating and sustaining a good reputation or goodwill for an organization. It also helps to create a positive image in the perception of stakeholders such as shareholders, customers, creditors, suppliers, and distributors. Institutional advertising can also showcase the various products of a company so that the general public can connect all of a particular brand’s products together.
Product advertising targets the end users of a product, making them aware of the product’s benefits and thereby increasing the product sales. Product advertising can be of three different types:
Pioneering Advertising
Pioneering advertising makes customers aware of a new product. Advertisers sometimes refer to this kind of promotion as the first phase of the cycle because the product has no competition or alternatives available in the market.
Competitive Advertising
Competitive advertising pushes the sales of a particular brand in order to beat the competition it faces in a particular category.
Reminder Advertising
Reminder advertising is a way to create recall in the minds of customers about the existence of the product. When the need for the product arises, customers will immediately recall the advertisement in which they most commonly hear about the product.
Explanation:
Plato answer.
