Answer: value
Explanation:
VRIO is an internal analysis that is used to identify and evaluate the resources in a company. VRIO
is an acronym that stands for Value, Rareness, Imitability, Organization.
The VRIO Analysis is a technique for the evaluation of a company's resources to give the company competitive advantage.
Asking a question on whether a new capability reduces the threat of the main competitor enjoying more market share is part of value under the VRIO analysis.