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The early majority group A. tends to have the greatest contact with salespeople. B. tends to cling to the status quo and think it's the safe way. C. prefers to do things the way they have been done in the past and are very suspicious of new ideas. D. tends to avoid risk and waits to consider a new idea after many early adopters have tried it-and liked it. E. can help the promotion effort by spreading word-of-mouth information and advice among other consumers.

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Answer

D. tends to avoid risk and waits to consider a new idea after many early adopters have tried it-and liked it.

Explanation:

  • The concept of the diffusion of innovation suggests the categories of the adopters as the innovators, early adopters, early majority, later majority, and laggards. The diffusion of technology manifests indifferent depending on the type of adoption.
  • The innovator is the broad category of people that have current knowledge of the unit and are the first ones to try out the new products and give their reviews, they take risks and have high social status, have close contact with the scientific sources.
  • The early adopters are the highest degree of the opinion leaders, whereas the early majority are those that adopt the product after varying degrees of time longer than innovators and adopters.

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