As Randy walked down the aisle of a supermarket one Saturday, he encountered a lady at the end handing out bite-sized portions of a new brand of sausage. This lady is trying to accomplish what? A. Neutralize competitive promotional efforts.B. Stabilize irregular sales patterns.C. Reinforce advertising.D. Encourage trial purchases of the product.E. Draw new customers.

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22-04-2020
Business

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As Randy walked down the aisle of a supermarket one Saturday, he encountered a lady at the end handing out bite-sized portions of a new brand of sausage. This lady is trying to accomplish what? A. Neutralize competitive promotional efforts.B. Stabilize irregular sales patterns.C. Reinforce advertising.D. Encourage trial purchases of the product.E. Draw new customers.

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Osas9 Osas9 · Answer 1 · 2020-04-22T06:26:29+02:00

Answer: D. Encouraging trial purchase of the product.

Explanation: Encouraging product trial, firms reduce price, give out free samples of their new product to consumers and other trial incentives.

Encouraging product trial is important in checking real time consumer reaction to a product and the stimulation will help gather useful consumer's data.

Randy was given bite sized portion of a new brand of sausage by a lady at the super market who was trying to "encourage trial purchase of product".