Answer:
it is not easy to carry out the functions of marketing intermediaries, and that probably they will not perform them very efficiently.
Explanation:
Marketing intermediaries play a huge role in the market channel distribution of all goods. They help reduce or rather bridge that gap that exist between the producers and the final consumers. Marketing intermediaries play a vital role in which they are specialized in. The role they are specialized in cannot just be picked and played easily by any other agent like the producer. As marketing intermediaries, they are specialized in their job duties and because of that are the most effective and efficient in playing that role. It thus, becomes very difficult to carry out functions of what you aren't specialized in.
