Sometimes, customers can tell if they received good service. For example, vacations, haircuts, and restaurants all have ________ attributes that allow customers to decide whether they will repeat the purchase another time.
All of these have experiential attributes that allow customers to decide whether they will repeat the purchase another time. Experiential attributes are those that are based on experience and observation. The customer is able to judge different aspects of their purchase and experience in order to decide how good the service was. Such as in a vacation, the individual can rate the service of the food, hotel, attractions etc.
