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SCIENTIFIC DATA-Compared to the yearly average of 6.5 million square kilometers between 1979 and 2010 for September, the Arctic sea ice shrank below 4 million square kilometers in September 2012, which is lower than any minimum value observed in the last three decades.
(European Environmental Agency, “The Melting Arctic")
EXPERT OPINION-According to Morten Olsen, chair of a recent Arctic council assessment of changes on Arctic snow-and ice-conditions, "Changes in the climate and cryosphere risk fundamentally altering the Arctic ecosystems."
(European Environmental Agency, “The Melting Arctic")
ASSOCIATION-Sip a cup of Turbo Brown to taste the liberating power of flying through your day's work like a cruising jet.
EMOTIONAL APPEL-If we don't step up our efforts, the melodious songs of these beautiful birds might be silenced forever.
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