1 Five thousand! That's about how many advertisements you are exposed to in one day if you live in a metropolitan area. Researchers' estimates of the actual number vary from three hundred to six thousand, but everyone knows that ads are everywhere. Advertising goes down the street with us; it's on trains, planes, and buses. It shouts at us at sporting events from the banners on display and the electronic scoreboards. Advertising takes the form of brand names and logos on our clothing and accessories. You can't even turn on the television or check out your favorite website without watching an advertisement. At every point, advertising shouts, whispers, or cajoles us to “Look at me! Buy me!” But how exactly do advertisements do it? As it turns out, just a few formats characterize the majority of ads. 2 One common, and very persuasive, type of advertisement is known as the association ad. This advertisement could be a picture of a famous person wearing a designer's shoes or clothing, or driving a certain type of car. It does not bother to tell or show you what the product does. Instead, the message is “you've got to have this product because of who you'll be associated with if you own it or wear it.” 7 Ads that tell a story are found most often in commercials, as a story relies on multiple images and a sequence of events. This format has infinite variations, but imagine one that goes like this: A man is driving in his old car and pulls up next to a new, shiny car at a stop light. He looks at the driver in the new car and imagines that he is the one driving the fancy new car. Images flash across the screen—images of how different the man's life would be if he had that car. Suddenly he flashes back to reality. The brand flashes on the screen or is highlighted prominently on the rear of the new automobile as the light turns green and the car speeds off in front of him. The last scene of this story? Man driving to the new car dealership for—you guessed it—that same car. Which sentence from the passage includes a coordinating conjunction? a. “One common, and very persuasive, type of advertisement is known as the association ad.” (paragraph 2) b. “Researchers' estimates of the actual number vary from three hundred to six thousand, but everyone knows that ads are everywhere.” (paragraph 1) c. “Ads that tell a story are found most often in commercials as a story relies on multiple images and a sequence of events.” (paragraph 7) d. “He looks at the driver in the new car and imagines that he is the one driving the fancy new car.” (paragraph 7)