Answer:
Segments of one.
Explanation:
Market segmentation can be defined as the process of aggregating potential consumers (buyers) into a collective groups having common or related needs and are most likely to respond similarly to marketing techniques. A good market segmentation base are the behavioral, demographic, psychographic and geographical variables to determine its strategy or techniques.
Tailoring goods or services to the tastes of individual customers on a high-volume scale is a segmentation strategy known as segments of one.
Under the segment of one, service providers or business entities are typically focused on a single customer and as such they track and understand the preferences or behavior of this customer. This is to enable the service provider an ability to tailor their products or services to meet the tastes, or preferences of such customer.
