Answer:
extended problem solving
Explanation:
A situation where a buyer is buying a product he or she has never bought before hence requires considerable efforts, such is termed extended problem solving. The reason is that a buyer does not have prior experience about the product or the supplier, thereby creating complex buying decisions.
In extended problem solving, buyers evaluate and search for information about products they intend to buy due to the fact that they are not familiar with the products. Here, buyers search for all available information inorder to choose among brands of products they intend to buy; being the first time of purchasing such.
It should be engaged in the cognitive decision-making.
It is the decision-making that should be based on processes such as perception, memory, and attention. In the real-life situations, it needs a series of decisions should be made with each and every decision based on the last feedback form.
So at the time when the customer purchased the non-familiar product so it should be engaged in the cognitive decision-making.
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