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A large personal care products company adopts a(n) ________ approach to gain a competitive edge in light of intense foreign competition and increasingly demanding customers. The company believes that uniform commitment to quality in all areas of its organization will promote a culture that meets customers' perceptions of quality.

Respuesta :

Answer:

"Total quality management " is the correct answer.

Explanation:

  • TQM seems to be a management philosophy focused mostly on the idea that such a company can achieve long-term performance by making all its participants concentrate on enhancing efficiency and thereby providing customer loyalty, including low-level staff to their highest position representatives.
  • This can be accomplished by the incorporation of all roles and processes relating to quality throughout the business.

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