Answer:
total audience plan package rate.
Explanation:
Advertising can be defined as a strategic process which involves paying for a commercial service that is aimed at boosting sales through the persuasion of customers by using convincing and attractive messages.
In radio advertising, a total audience plan package rate guarantees a certain percentage of spots in the better dayparts if the advertiser buys a total package of time. This ultimately implies that, the user gets a better widespread coverage in the better parts of the day, thus increasing his audience and guarantees potential customers for the business.
