Answer:
Cash cows.
Explanation:
In 1970, Bruce D. Henderson developed and created a growth-share matrix for the Boston Consulting Group (BCG). The Boston Consulting Group (BCG) growth-share matrix is a tool used for analyzing and planning product lines in a business unit. It makes use of a graphical representation of a company's product line and services to analyze and make long-term strategic plans on which to invest more on or sell off.
Generally, products are divided into four (4) main categories in the BCG growth-share matrix;
1. Dogs.
2. Stars.
3. Question marks.
4. Cash cows.
In BCG portfolio analysis, products in low-growth markets that have received heavy investment and now have excess funds available to support other products are called cash cows. The cash cows typically generate a great amount of revenue for the company, even more than required to run and maintain the business. Therefore, the company will continue to milk the "cash cows" for as long as possible or it can.
