Answer:
The product is Organic and Inorganic Ice cream.
It will be sold from a high street location.
The focus is on the wholesale market.
The equipment consists of the following:
Another factor is labour. For a small-sized operation like ours, we don't need more than 3 staff:
The size of labour is small because the company is small and is focused on wholesalers, not retailers. It also makes for good business sense to keep to a very lean Human Resource structure. Effectiveness and efficiency will be optimised with the use of technology.
Our choice to go wholesale stems from the fact that there is a huge gap for unbranded icecream. Because it is cheaper, people don't mind forgoing the big brands for an equally good cup or bucket of ice cream.
Cheers