The question which is related to the value proposition in a business model canvas is:
- C. What is compelling about the product or service? Why would customers want to buy or use it?
According to the given question, we are asked to state the question which is related to the value proposition in a business model canvas
As a result of this, this is important (asking the right question) as it enables the business owner to be able to assess how the flow of business would be as the business model canvas helps him to assess his potential customer base.
Therefore, the correct answer is option C
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