Answer:
Diffusion of Innovation (DOI) Theory, developed by E.M. Rogers in 1962, is one of the oldest social science theories. It originated in communication to explain how, over time, an idea or product gains momentum and diffuses (or spreads) through a specific population or social system
Explanation:
steps of divusion if you need it are
Knowledge. The first step in the diffusion of innovation is knowledge. ...
Persuasion. Persuasion is the point at which the prospective adopter is open to the idea of purchase. ...
Decision. Eventually the would-be adopter must make a decision. ...
Implementation. ...
Confirmation.
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