Even if a company has accurate sales forecast information calculated from multiple methods and based on solid data, the company should:

Sales forecast is a method of predicting futures sales volumes and patterns. It is used by businesses to make informed decisions on resource allocation.

Sales forecast determines short term and long term performance of the business.

However having accurate sales forecast information calculated from multiple methods and based on solid data does not give full assurance based on fluctuating market forces.

The business will need to prepare for multiple possible scenarios so it can react to whatever happens in the market.

adefioyelaoye adefioyelaoye · Answer 2 · 2021-11-23T17:09:45+01:00

A company should be prepared by ensuring proactiveness to other possible

conditions not contained in the forecast.

A company having accurate sales forecast information calculated from

multiple methods and based on solid data doesn't guarantee that deviations

can't occur. Sales information can only be forecasted and other activities can alter the speculated sales information.

For example, the lockdown during the cov-id era caused most

shops to be shut down as a result of the self isolation carried out in

respective homes. This is a deviation in the norm and companies who

weren't prepared for it ran into debts and became liquidated.

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