McDonald's is planning to introduce its own plant based product called Mc Plant. McDonald's marketed the new product in selective stores in Canada before considering its release in US. When the company does this, it is engaged in ____
A. development.
B. concept testing
C. pretesting.
D. product launch
E. test marketing
Its not development or concept testing and pretesting would be like a survey and product launch it hasn't fulled launched yet so its test marketing to see if its good enough to launch in US its also selective stores E
