A consumer purchases new windows for his/her home to replace the original windows put in when they house was built, this could be an example of what type of benefit?
A. Resource benefit
B. The actual window
C. Product
D. Sensory benefit

Respuesta :

Answer:

D. Sensory benefit

Explanation:

Sensory benefit is the method that is used by marketers to promote their products in such a way that they appeal to the emotions of buyers.

When a consumer buys this way it is more of an emotional response than a need born of necessity.

In the given instance the consumer purchases new windows for his/her home to replace the original windows put in when they house was built.

It does not mean the old windows are not functioning well, but due to personal preference the consumer decides to replace the windows