Balanced Scorecard for a service companyAmerican Express Company is a major financial services company, noted for its American Express® card. Below are some of the performance measures used by the company in its balanced scorecard follow:Average card member spendingCards in forceEarnings growthHours of credit consultant trainingInvestment in information technologyNumber of card choicesNumber of Internet featuresNumber of merchant signingsNumber of new card launchesReturn on equityRevenue growthFor each measure, identify whether the measure best fits the innovation, customer, internal process, or financial dimension of the balanced scorecard.Performance Measure AreaAverage card member spending Cards in force Earnings growth FinancialHours of credit consultant training Investment in information technology Number of card choices Number of Internet features Number of merchant signings Number of new card launches Return on equity Revenue growth

A list of measures is given against which American Express Company's performance can be measured which will benefit the company in improving their services and discarding if any service is not being benefited by their customers.

Each Key performance indicator needs to have a good measure of performance, so that the performance can be calculated easily.

Explanation:

Balanced Scorecard is a good measure for company's performance.

A list of measures is given against which American Express Company's performance can be measured which will benefit the company in improving their services and discarding if any service is not being benefited by their customers.

Each Key performance indicator needs to have a good measure of performance, so that the performance can be calculated easily.