Point-of-Sale Display:
Jean wants to make her store look welcoming and attractive, so she has invested a lot of time and effort in exhibiting the merchandise in a very strategic and attractive manner.
Sampling:
Donna has decided to launch a new line of cupcakes in her bakery. She gives a complimentary one to each customer to help spread the word.
In-Store Promotions:
Karl has invited a well-known celebrity for the opening of a new branch of his store that deals in luxury cars. He did this to entice customers to visit his store.
Event Marketing:
John has decided to be the official food and drinks sponsor at a local kids sporting event in his neighbourhood. This will give his cafe the exposure it needs.
