Many of your friends and family have pet dogs and cats. Each summer you enjoy looking after the pets, for example, taking dogs for walks and feeding them. As you care for the animals so well, one of your friends has suggested that you should start a ‘pet-care’ business for pet owners within a three mile radius of your home. You plan to look after their pet while they are on holiday.

You decide first to carry out some market research.
(a) Identify two purposes of market research. (2) set your answer like below