It's True that direct mail is considered a push marketing strategy since the mail is "pushed" on tourists
What is Push marketing?
"A push marketing strategy, also called a push promotional strategy, refers to a strategy in which a firm attempts to take its products to consumers – to “push” them onto consumers.
In a push marketing strategy, the goal is to use various active marketing techniques to push their products to be seen by consumers, sometimes right at the point of purchase.
One of the main objectives of push marketing is to reduce to as small as possible the amount of time that elapses between the customer seeing a product and making a purchase decision to buy the product."
Examples of Using a Push Marketing Strategy:
With a push marketing strategy, the firm takes the product to consumers. Consumers are introduced to, or reminded of, the product through any of several available push marketing methods:
Direct selling to customers – e.g., a car salesman who meets customers in the company’s auto showrooms
What is tourist?
Tourism is the generic term used to cover both demand and supply that has been adopted in a variety of forms and used throughout the world.
A tourist is a person who travels away from where they live to partake in leisure or business [tourism] activities for a specified period of time.
Types of tourists vary and tourists can sit anywhere along the spectrum between allocentric explorers and mass organized holidaymakers.
Hence, option A is the correct answer
To learn more about Tourists here
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