Answer:
a) nearly always is relegated to a trailing position in the industry.
Explanation:
Competitive advantage is defined as factors that a business possesses that allows it to produce goods and services that are better or satisfy customers more than those produced by other competitors.
Competitive advantage results in increased sales and higher profit margins.
This can be broken down into:
- Comparative advantage: where a business produces a good more efficiently than its competitors
- Differential advantage: when a good produced is of higher quality or more unique that other competitor products.
When a company lacks competitively valuable resources possessed by rivals, it will nearly always is relegated to a trailing position in the industry. Because they can't meet up to profit margins of others.
