g Which of the following is the first step of the planning phase of a strategic management process? A. establishment of the company's mission B. assessment of the external environment that the firm will face in the future C. analysis of the firm's relative capabilities to deal successfully with the external environment D. seeking alternative strategies using competitive analysis

Strategic management is defined as the steps that a company continuously uses to assess and monitor the abilities not a company to meet up with its goals and objectives. As the business environment changes the organisation will need to make adjustments to stay competitive.

During the planning stage of strategic management there is a need for establishment of a company's mission first of all. This communicates to the employees the business's goals, which helps in setting priorities, focus energy, and strengthen operations in such a way that employees and other stakeholders are working toward a common outcome