Question Completion With Options:
O price redemptions
O repositionings
O price exemptions
O cost reductions
Answer:
According to authors Crawford and DiBenedetto, this new product falls into the category of ________.
O cost reductions
Explanation:
According to the declared intention of the automobile manufacturing firm, it is working at providing its loyal customers with low-priced automobiles that still maintain competitive performance. Therefore, the new product falls into the category of cost reductions, which is a strategic move to ensure that costs do not drive away customers while the company rakes in huge revenue with increased sales volume.
