In the statement, "Rules and Maxims for Promoting Matrimonial Happiness," Franklin best demonstrates B. his use of common sense to appeal to women.
Franklin used common sense, which is the application of sound and prudent judgment. Common sense is mostly derived from a basic perception of the prevailing situation or circumstantial facts.
Thus, to better appeal to women as the best receptors of his message on promoting matrimonial happiness, he deployed common sense.
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