Strategic development is essential in an organization for planning actions and attitudes necessary to achieve objectives and goals.
A development strategy will therefore be one that foresees the need for continuous improvement in organizational processes to achieve total quality.
The strategy, therefore, must understand the organizational systems as a whole, and seek solutions to identify the problems encountered or new potentials to be explored for organizational development.
There are several tools that help in understanding the organizational environment and identifying organizational strengths and weaknesses. Some of them are:
The identification of the micro and macro organizational environment will be essential in the development analysis.
By discovering market potentials, weaknesses and trends, aligned with a strategy of continuous improvement through the reduction of costs and waste and development of human capital, a company is able to develop projects, products and services that help in achieving profitable and competitive advantages, being more developed and positioned in the market.
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