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Coca-Cola is a worldwide manufacturer and distributor of carbonated beverages. A visit to its museum - the World of Coca-Cola in Atlanta, GA - features a beverage lounge where visitors can sample beverages from around the world. There are five tasting stations arranged geographically - Africa, Asia, Europe, Latin America, and North America. Each station offers different beverages to sample that are unique to that region. What aspect of achieving global marketing success does the variety of products by geographic region represent?

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Martebi

The aspect of achieving global marketing success of the variety of products by geographic region is represented by the ability to adapt products to local preferences and culture.

For better understanding, let us explain what global marketing means

  • Global marketing is a type of marketing that centers or focus its resources and capabilities on global market opportunities and hindrances that may arise.

  • The most essential difference between regular marketing and global marketing is the scope of activities outside the home country market.

  • The ability to adapt products to local preferences and culture is very essential for companies like coca cola  that wants its spread or dominace in the global or international market. When your products is in line with local preferences and culture of the people, it will help the company in its marketing strategy.

From the above, we can therefore say the answer The aspect of achieving global marketing success of the variety of products by geographic region is represented by the ability to adapt products to local preferences and culture,  is correct

Learn more about global marketing success from:

https://brainly.com/question/11672490

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