Answer:
When you become a internet celebrity, every thing you do will become known. What you see from these social media stars isn't in most cases, isn't their actual life. When you become this big star, you want to get all the attention of everyone, you want people to see you, and if you don't you aren't famous. Some people get lost in fame, it just becomes their life at that point and it's hard for them to escape, that's the way I see it atleast.