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September 21, 2020
8 Steps to Creating a CRM Strategy for Your Business
Reading time about 9 min
What is a CRM strategy?
A Customer Relationship Management strategy is a plan to grow sales and improve customer service through a combination of processes, actions, and technology. It typically involves the sales, marketing, and customer service functions of a business.
What was once the traditional buyer-seller model has shifted from transactional to customer-centric. Customer relationships today require higher levels of maintenance, which is why businesses now have entire CRM strategies dedicated to managing them.
One of the reasons is that consumers have bigger expectations than ever when it comes to customer service. They’re not going to think twice about going elsewhere if yours isn’t up to scratch.
When we hear the words ‘CRM strategy’, we’re inclined to think about CRM software. But software is only one piece of a much larger puzzle.
The best customer relationship management strategy incorporates both people and software.
Stay tuned for our comprehensive 8-step guide to developing a CRM strategy for your business.
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