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The steps that marketing management performs to the scenarios that describe the steps include the "Discovery Step --- Marketing management team are performing detailed research for the best target market for their products or services."

The other steps that marketing management performs to the scenarios that describe the steps include the following:

  • Strategy step -- the marketing management team determines the proper marketing channels for their product or services. Then, they formulate the messaging and finally plan the timing.

  • Implementation step -- the marketing management team decides when and where to execute their targeted, cost-effective marketing campaigns and put them into action.

  • Measurement step -- the marketing management team assesses the marketing campaign results to know the right methods or techniques before continuing with the marketing campaign.

Hence, in this case, it is concluded that the Marketing management team plays a vital role in the product life cycle.

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