Content, the website must include great content that will make users stay. The website must have great information with great imagery that engages the user to stay. It helps in the Search Engine Optimization.
Visibility, through SEO, social media interaction and email marketing are the campaigns that'll help the website be present or visible to a wider audience and a great website is visible not only through great visuals but through platform targeting and content utilisation.
Aesthetics, this must display the brand of the website with great design and it must reflect the vision and mission of the website. Great aesthetics build a credible website.
Interaction, it must engage users, show the content and convince them to contact. The website to be a great one must have constant user interaction which will lead to increase in sales and more recognition.
Usability, a great website is user friendly. It appeals to every user, must be navigable, mobile friendly and capable to allow easier interaction with the website at all times. A stuck lead or poor designed website clearly stands out but a thought out design creates a great website that has visitors that stay.
