Is it ethical for companies to advertise to children so heavily? Why or why not?
Is it ethical for companies to use ads that ask people to buy things that are unhealthy? Why or why not?
Is it ethical for companies to use images that are intended to manipulate the audience into thinking a luxury is necessary? Why or why not?

Respuesta :

i’d say all are ethical it’s just they’re way of selling products. 1. advertising to children so heavily is a way of getting parents to buy the product, if a child is begging a parent for some product they seen on television most likely they will. 2. most people like unhealthy things/ junk food (i’m guessing this is about food) the more you see an advertisement about a restaurant and the food looks good the more you’re going to want to eat there. 3. manipulating audiences is a good way of selling products, doesn’t matter if it’s pretty people just buy luxury items to brag how much it was or that they have the item.

Answer: Relevant to any discussion of the influence and ethics of advertising is the emergence and dominance of social media, which now serve as the format within which many people most often encounter ads. Kelly Jensen, a digital-marketing consultant, observed that we inhabit a “Digital Era” in which “the internet is arguably the single most influential factor of our culture—transforming the way we view communication, relationships, and even ourselves. Social media platforms have evolved to symbolize the status of both individuals and businesses alike. . . Today, using social media to create brand awareness, drive revenue, engage current customers, and attract new ones isn’t optional anymore. Now it is an absolute ‘must.’”

These are bold claims—as are the claims of some advertising—but Jensen argues convincingly that social media platforms reach many consumers, especially younger ones, who simply cannot be captured by conventional advertising schemes. For those who derive most of the significant information that shapes their lives solely through electronic sources, nothing other than social media–based appeals stands much chance of influencing their purchasing decisions.