With the franchise of her Camp Bow Wow, a. It allowed her to work at realizing her vision and building the brand rather than the day-to-day operations of the business.
Heidi did not choose the franchise option because she had experience in founding other franchises, had her fill with corporate life, or needed to recover money wasted on the settlement of her late husband's plane crash lawsuit.
Thus, with her passion for the dog daycare business, she used the franchise option to duplicate and replicate the original business concept., thereby realizing her vision and building the Camp Bow Wow brand.
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