Answer:
(a) (1) The expression dP/dt is the additional profit expected if 1 more dollar is invested in advertising
(b) you should invest more when dP/dt > 0
Step-by-step explanation:
dP/dt is the rate of change of profit with respect to advertising dollars. That is, it tells the number of dollars the profit will increase if the advertising dollars increase by 1.
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Assuming that the advertising budget is already accounted for in the profit function, it is useful to spend more on advertising if that makes the profit go up. For dP/dt > 0, you should invest more in advertising.
When dP/dt = 0, no more advertising should be purchased. When dP/dt < 0, the advertising budget should be reduced to increase profit.