To develop a unique sales strategy to sell your products or services to a community that has never used any of the services and a community that has used your competitors' product, the focus must be on creating value for the consumer.
Now in detail, let's analyze how strategies could be carried out for each specific situation:
A community that has never used any of these products:
The focus would be on product promotion. Marketers should develop advertising and promotion campaigns that would generate awareness about the product and its benefits, and create consumer desire.
A community that has used its competitors' product:
The focus in this situation is on the creation of differentiation, which is a strategy for consumers to be able to perceive different benefits and features in their product that generate more value and satisfaction than the product of competitors.
Therefore, each strategy must be aligned with the satisfaction of a specific need, generating efforts to create products and services that generate advertising engagement, satisfy consumer needs, generate the desire for purchase, have quality and create value.
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https://brainly.com/question/13792000
