Push marketing strategies in a way force the potential customer to consume by generating a need that previously did not exist through strategies such as great deals or discounts, bombastic advertisements, etc.
In turn, the pull marketing strategies seek to attract customers in a smoother way, that is, by convincing consumers about the essential characteristics of the product through medium and long-term transformations, such as changes in packaging.
Therefore, push strategies serve to generate consumption in the short term, while pull strategies serve to generate consumption in the medium and long term.
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