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Andy decides to add new sales representatives and increase advertising to increase sales in her existing market for her current line of security systems. Andy is pursuing a ________ growth strategy. diversification market penetration product development segment development market development

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Based on Andy's actions of trying to increase sales in an existing market, they are pursuing a Market Penetration strategy.

What is a Market Penetration Strategy?

  • Marketing methods used to improve sales.
  • Targeted at a market that already exists to allow a company to gain market share from competitors.

Andy is trying to increase sales in an existing market which means that she is trying to gain more market share. This is therefore market penetration.

Find out more on market penetration at https://brainly.com/question/1172265.

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