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Asif works in an advertising agency in Manhattan. His client is a famous stylish watch manufacturer. The client claims that their watches are waterproof and break resistant. What should Asif’s agency do to ensure that they meet the FTC guidelines related to product advertising? A. The agency should create an advertisement mapping to the client’s claims. B. The agency should independently verify the client’s claims. C. The agency should study the claims of the competitors and compare. D. The agency should disregard the client’s claims and include their claims instead in the advertisement.

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jayilych4real

The thing which Asif’s agency should do to ensure that they meet the FTC guidelines related to product advertising is:

  • B. The agency should independently verify the client’s claims


What are FTC guidelines related to product advertising?

This is a federal law which stipulates that advertisements should be truthful and factual and they should provide real evidence to prospective buyers.

With this in mind, we can see that the FTC guidelines which Asif's agency should work with is to make independent verification of the claim made by the client about the stylish watches which are said to be waterproof and break resistant.

Read more about advertising ethics here:

https://brainly.com/question/914032

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