In the Magnolia Inc. case study, the pressures faced by the company in its internal and external environments are related to maintaining the company's competitiveness, due to the risk of canceling the show and the lack of a long-term vision and mission.
It is necessary to prioritize these pressures to generate greater reliability and organization in the essential processes of a company, for this the organization could use the SWOT analysis to identify its relevant points.
It corresponds to a management tool used for an organization to identify factors in its micro and macro environment to define more effective and aligned strategic planning and projects.
The acronym SWOT stands for:
Therefore, through the analysis of the micro and macro environment, Magnolia Inc. could identify better solutions to develop its capabilities and reduce its weaknesses, achieving greater positioning and competitiveness.
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