One motivation behind internationalization is to sustain the firm's competitive position. To pursue a sustainable competitive position relative to its rivals in the athletic clothing industry, Nike attempts to:

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Firms can be influenced to carry out any task. Nike attempts to match competitors, capture or attain  global scale, and preempt markets.

What is internationalization?

Internationalization is known to be the practice or act of designing products, services and some other internal operations to boast the expansion into international markets.

Localization is known too be the adaptation of a specific product or service to one of those international markets such as what Nike is doing.

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